Product Marketing Co-ordinator

Location

Basildon, Essex

Job type

Monday Friday 9am - 5.30pm

Line manager

Product Marketing Executive

About us

The Product Marketing Co-ordinator role supports the Skinbrands business by researching the beauty market to advise & recommend new brand acquisition & mange new brand & product launches for existing brands to internal stakeholders.

Requirements

 

Experience required

  • At least 3 years proven experience within Product Marketing, Brand Management or a similar role in the beauty industry
  • You’ll come from a product marketing background as opposed to a generalist marketing background
  • Technical/Marketing qualifications would be beneficial
  • Demonstrate success in defining & launching successful products
  • Experience in market analysis
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Background in design & copywriting is a plus

 

Behavioural Competencies

  • Can follow & analyse market trends to position products
  • Can accurately evaluate projects using relevant KPIs & feedback from internal stakeholders
  • Excellent attention to detail & quality
  • Possesses an analytical mind & demonstrates strong quantitative skills
  • Strong personal organisational skills
  • Excellent written & oral communication skills
  • Service oriented, adaptable & resilient
  • Results oriented with personal accountability
  • Ability to develop new skills & understand new technology as required

 

Technical Skills

  • Skilled in Microsoft applications software (Word, Excel, PowerPoint, Outlook etc)
  • Basic content management system skills preferable
  • Previous knowledge of Sage desirable

Responsibilities

New Product Development

 

·       Define the product strategy & roadmap for suitable brand/product categories by analysing the market landscape, collating sales & training teams’ feedback, brand architecture and commercial ambition to align to SKinbrands strategic approach

·       Drive competitive insights and trends by analysing beauty trends & other NPD data within the beauty market to determine needs & opportunities for new brands & products extensions within Skinbrands current brand/product portfolio.

 

·       Development of the UK Marketing Calendar, contributing market analysis insights and collating considerations from stakeholders to inform decision making

·       Conduct both desk & field based market research within the UK & Overseas

·       Deliver product brief with market and commercial justification

 

Pricing

 

·       Review & develop pricing policies throughout the product lifecycle

·       Conduct competitor analysis & be up to date with competitor action

·       Work with the brand owners to build pricing proposals for new launches

 

Product Launches & maintenance

·       Communicating & co-ordinating all new brand & product launch/discontinuation information from brands to the marketing, sales, training & operations teams

·       Define & maintain the product launch calendar

·       Work closely with the digital marketing team on the launch & marketing calendar

·       Assisting with marketing sales activity by brand as required by the marketing & sales team

·       Work with PR company to communicate any brand & product updates

·       Organising new brand launch meetings internal stakeholders

·       Exploring branded promotional items to support new brand launches

·       Monitoring spends with suppliers & communicating any essential supplier information to the PM&MM

 

 

Package

To apply for the position, please email a CV along with a covering letter to Jocelynn Crossen: [email protected]

 

£25,000 - £28,000 dependant on experience.

Benefits:

  • Contributory pension scheme
  • 25 days holiday
  • Staff discount (product and aesthetic/beauty treatments from our sister companies)
  • Smart/casual dress
  • On-site parking
  • Perkbox (our fantastic online benefits platform which offers discounts on everything from gym memberships, eating out, cinema tickets and holidays)